Nogalfruits Extremadura was created in 2004. It was founded by two visionaries, Mr. Rufino Redondo Díaz and Mrs. Luisa López Parras, whom with hope and work, managed to create what at first was just an idea and transformed it into reality.
How was the idea of creating the center born?
It was born because they wished to sell their own products, not only around Extremadura, but all over the world. This idea was at first adventurous and full of risk, but they could count on factors which were important to make them different from their competitors, such as their 36 years experience in the fruit sector and their knowledge of the trends in market. Therefore they only cultivated the ones which the final customer would demand.
Approximately in the year 2000 they started cultivating their own crops wherewith they dedicated themselves to buying “fincas” (country estates which are typical in Spain) and working on them. Nowadays “Nogalfruits Extremadura S.L.” is constituted by 3 owned fincas which are “Los Palacios I”, “Los Palacios II” and “La China”. Due to the volume of increase in production they wished to develop their own products and that led them to create their own center to elaborate them themselves.
Nowadays, Nogalfruits Extremadura is a family business, which is directed entirely by their sons, Mr. Raúl Redondo López, Mr. Justo Redondo López and Mr. Javier Redondo López.
Our facilities are situated at the heart of Extremadura, to be more exact in the Vegas Altas del Guadiana, in the municipal area of Don Benito. This region enjoys a worldwide reputation due to the richness of its land resulting in a great variety and quality of its products.
At the present time our installations feature 2400 m² (25833ft²) of industrial premises and 35000 m² (3.7674e+5ft²)of parking space. In the interior there are six cold stores belonging to the latest generation for the conservation of fruit. Each of them has a capacity of 200000 kg (440924 lb). The entire center is refrigerated so that the product does not break the cold chain thus bringing an enhanced durability thereof.
Actually we have a make which is Nogalfruits. This is the one we use to export to many countries such as Brazil, Colombia, United Arab Emirates, Russia, Algeria, France, Holland, Germany, Portugal, etc. Every year our Export Department is opening new markets so as to introduce our great variety of products to different countries.
Nogalfruits Extremadura possesses a rigorous, thorough and well controlled quality system which is monitored by the Quality Department where all the protocols which are required by our customers from the different countries to which we export.
Fruit farmers are the cornerstone of our enterprise and that is why we care for them so much. We provide them with all the advising they need both on crop trends and in agricultural innovation, finance, etc.
Another important point in our business is clearness and honesty. We are the only company in Extremadura, as regards fruit and vegetable centers, in providing true prices of the products before the fruit enters the center. In this manner the fruit farmer with the passing of the years realizes the clearness of our company and does not feel cheated at any time, as has become common practice.
Our main cover letter is the quality of both our products and our services insomuch as we put all our efforts and affection into our products reaching our customers at their optimum point, safely and as expeditiously as possible.
We work directly with the best shipping companies and the best transportation agencies.
Nogalfruits Extremadura S.L. features a packaging room for any type of fruit as well as nuts, inasmuch as in our ample range of products, nuts are one of them.
We have at our disposal an automatic packaging line and also a traditional one, with several loading and unloading docks.
Nationally we possess an ample distribution network which provides service throughout the national territory.
In addition we hold an international distribution network in which we work with the best transport enterprises such as in Portugal, Holland, England, France, Germany, Poland, Algeria and Brazil.
At the present time we are working towards opening up market in new foreign countries.